PVRPLE. (pronounced "purple") is the creative moniker of Taha Zafar, an emerging electronic music producer and DJ hailing from Calgary, Canada. Drawing influence from his Pakistani-Canadian roots, he crafts a unique sonic identity that connects with listeners around the world.
Since his debut, PVRPLE. has consistently delivered tracks that showcase his innovative approach to music production. Notable releases include "Bad Girl" and "METAMORPHOSIS", each highlighting his intricate sound design and dynamic flows. His recent singles "Yūgen" & "Don't Wait", released April 2025 on Circus Records, charted on Beatport and cemented him as an act to look out for in the bass music scene.
Beyond his original compositions, PVRPLE. is recognized for his "Recolor" series, where he reimagines tracks by other artists, infusing them with his unique style. His reinterpretations of Tate McRae's "Sports Car" and Chappell Roan's "Good Luck, Babe!" have garnered attention for their fresh perspectives and creative flair.
